There is no one definition except covering up to one’s own comfort zone, more commonly understood as wearing less skin revealing clothes. Most also agree that Modest Fashion leads to wearing loose clothing, high necks, long sleeves as loosely defined trends.

The word Modest itself varies according to religious and cultural interpretations. However, commonalities exist among women practicing Muslim, Christian and Jewish faiths on covering the head. While it was initially labeled as oppressive most have now accepted it as a matter of choice which can be religious-ethnic driven or on a personal level a higher reason to be.

Recent years have seen the rise of modest fashion with brands likes D&G, DKNY, H&M, and more dedicating collections and in-store sections as the millenial working woman has more disposable income and is fashion conscious with a touch of modesty. According to the Global Islamic Economy Report, the Muslim fashion spend alone in the UK is estimated to reach $467 billion by 2020. 

http://www.barshomefashion.com aims to market among other things #modestfashion brands online and also produce its own label on international quality standards. For this purpose, Founder has pursued Dubai, Turkey, and Saudi Arabia markets extensively this year.

Having produced international shows including the launch of Pakistan Fashion Week at the prestigious IMG Lakme Fashion Week 2007. Asim Qureshi is no stranger to branding fashion at the right time. One can read more about this on his blog http://www.asimqureshi.com

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From Pakistan Fashion Week to Modest Fashion in Pakistan

This latest venture BARS is focused on a lifestyle which among other things is inspired by the #modestfashion  movement and Asim hopes to brand it in Pakistan. Having researched the market purely from a local point of view, Asim feels that #modestfashion with its “reason to be”  provides an immense potential today for its consumer to feel chic, a dynamic largely untapped within the designer base of Pakistan fashion industry.