http://www.barshomefashion.com aims to market among other things #modestfashion brands online and also produce its own label on international quality standards. For this purpose, Founder has pursued Dubai, Turkey, and Saudi Arabia markets extensively this year.
Having produced international shows including the launch of Pakistan Fashion Week at the prestigious IMG Lakme Fashion Week 2007. Asim Qureshi is no stranger to branding fashion at the right time. One can read more about this on his blog http://www.asimqureshi.com
PFW show Lakme Fashion Week 2007 
Modest Fashion BARS Coming Soon Online
From Pakistan Fashion Week to Modest Fashion in Pakistan
This latest venture BARS is focused on a lifestyle which among other things is inspired by the #modestfashion movement and Asim hopes to brand it in Pakistan. Having researched the market purely from a local point of view, Asim feels that #modestfashion with its “reason to be” provides an immense potential today for its consumer to feel chic, a dynamic largely untapped within the designer base of Pakistan fashion industry.
BARS 